Personally, I’m no different. I prefer a video over an article. What about you? In this article, I want to show you how to create a video that will be seen by people interested in your product or service, but first, why video?

A text article is great, but it’s just one-dimensional. All there is is text. Maybe an image. Video, on the other hand, is the Sugar Ray Leonard of Marketing your business in 2016. It’s a triple threat; they can see you, they can read anything on the screen and they can watch your body language.

So why is seeing you necessary? You’re a human being, (if you’re reading this from deep space I apologize) you have a smile, a clean shirt, maybe a nervous tic. Hopefully, you have a likable personality which has probably helped you succeed in business. When you put that in a video, you become real to your prospect. Realness builds trust and trust creates customers.

Let’s face it, before you are ever contacted you are shopped online. You’ve put a lot into making sure your website is your best first impression. You’ve even hired a pro to do SEO work the right way. If this is the case your focus should now be on converting leads and sales.

If you are considering video to do that you should look at these stats http://www.invodo.com/resources/statistics/

55%
of shoppers often research on mobile devices, where visual content helps inform their product selection.
-Invodo, 2016

4 out of 5 shoppers say a video showing how a product or service works is important.
-Animoto, 2015

7 out 10
Millennials are likely to watch a company video when shopping online.
-Animoto, 2015

Here’s how to do it.

Your video doesn’t have to be incredible. In fact with smartphones, it’s easier than ever to have a video that gets your point across. Your video can

1. Address a problem and offer a solution.
2. It can answer some of the top questions people is the market for your business ask.
3. It can focus on a new employee or cool tool you use.

Once it’s done, Use it on your website, in your Facebook feed, on snapchat, or anywhere you think your prospects and customers will see it. The more places it’s hosted, the more likely someone googling for answers on your product will find it.

Now go shoot some video!

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