Increase your amazon rankings
Building a successful Amazon listing can feel overwhelming, but it’s all about knowing the algorithm. With hundreds of thousands and sometimes even millions of products to compete against, you want to get to the top of the search your customer is using as quickly as possible—and we’re here to get you there.
We use intelligent software to help us understand the most powerful keywords in your niche. We look at the competitors’ keywords, search volume, difficulty, and general competitiveness of each keyword and carefully choose words that will perform well for your product specifically.
Your product listing must be well written and contain the keywords we found in our research. As your rankings improve these keywords will gain us more organic impressions. The listing must hold the attention of the customer and have a high conversion rate.
Promotional videos are an excellent way to hold attention to your listing and also sell your products. We create videos for our clients in-house directed by Emmy-nominated Art Director Sheri Kowalski.
External traffic is a major indicator that people want to buy your product. We create a landing page with a shop now to Amazon button. This allows us to run Google PPC advertising. Using an attribution link, we get 10% back on each purchase to increase your margin!
Top 10 Article
Keeping the external traffic strong, we will write and publish a top 10 article on one of our many health resource websites. The article makes you the number #1 pick when compared to other products. Customers can click to buy on Amazon.
We create a custom audience of those most likely to buy your product and serve them a series of retargeting ads. Retargeting ads are designed to gain trust, build excitement, and call them to take action.
Reviews & Reputation Management
Without reviews, there is no trust in your product. We do this by leveraging the Amazon Vine Voice program, and to capture follow-up sales, we will design a packaging insert with a second purchase offer and QR code that makes leaving a review quick and easy.
Amazon Sponsored Ads
With these ads, we can pay to put you at the top of the search for the keywords we choose. In some cases, we are even able to advertise the product in searches that contain key phrases that can’t be written in your listing. Amazon PPC is a powerful tool for driving immediate sales.
Meet Your Marketing Team
John Smiddy – Owner/Marketing Consultant
John has helped market and scale over 200 companies in various industries over the past 10 years. He is the Founder and Managing Partner of LeadPlan Marketing, the host of “The Marketing Fundamentals Podcast” and the creator of the “5 Pillars of Sales Conversions” formula used at LeadPlan.
Mike Hardy – Brand Strategist & Creative Director
An award-winning brand strategist with more than 25 years of experience in roles ranging from print production to high-end creative direction, Mike prides himself on understanding how to motivate an audience to take the desired action. Over the years, Mike has amassed numerous accolades, including more than 50 Addy Awards, while working with global brands such as Starbucks, Duracell, Harley-Davidson, Procter & Gamble, Coors, Kroger, Ace Hardware, and Polaris.
Lori Hardy – Account Manager
With over 10 years of experience in sales and consulting, Lori is passionate about helping clients reach their goals. As a “people person,” Lori knows how to work with companies large and small to communicate ideas and strategies, and see their vision come to light. With a background in design, as well as project management, Lori ensures that you’re always in the loop on your projects with us and that your expectations are being met.
Heidi Jones – Project Manager
Heidi brings extensive project management in multiple industries to the table, and is experienced in bringing teams together to achieve client goals. Organization is her game, and work flows are her bag. She’s a master at follow through, believes in a strong work ethic, and that no day is complete without a hearty laugh!
Andy – Title
<placeholder> AJ is our search engine optimization management guru. With a love for technical data analysis, AJ keeps a close eye on how your website, SEO, and online ad strategies are performing, while examining new opportunities to elevate your online presence. With a flair for IT, AJ is also a great resource to answer questions when things get a bit technical.