Body Specs

Body Specs is a personal training facility in Ann Arbor, Michigan that focuses on orthopedic rehabilitation and physique development for athletes. The training center is run by its owner Skip Bunton, a men’s magazine top 100 fitness trainer. He is a man who knows what he wants and accepts no excuses. So we knew we would have to “dig deep”  to deliver something that would really get him excited. Pun intended.

 Goals

  • Increase memberships
  • Increase class signups
  • Become the authority in the Ann Arbor fitness community

 Challenges

 

  • Not mobile friendly
  • Duplicate content
  • Low conversion rates
  • No direct path to conversion
  • Confusing layout
  • Information overload

Strategy

– Mobile first design

– Aspirational messaging

– Bold visuals and design tone

– Leverage team education level

– Highlight awards and accreditations

– HDR photos for process, team, and main header

– Custom evaluation form for each sport to capture leads

– Include the blog content from current Blogger website

– Redirect URL to fitnessannarbor.com

– Include class/event schedule

– Exit Intent Strategy: Offer a free class 

“The site is STUPENDOUS more than I expected it would be …kudos to your very TALENTED team…JUST outstanding!!”

Come Together

THE STUDIO:
310 W. Front St #308
Traverse City, MI 49684

REQUEST LINE:
(231) 714-0290