Wilbanks Energy Logistics

Project Description

The new brand needed to reflect the level of professionalism and technological sophistication Wilbanks Energy Logistics brings to the oil and gas industry, while staying true to the company’s trucking roots and relevant to the company’s audience. This audience consisted of two primary groups; oil companies and truck drivers. Given the blend of white collar business and their on the ground, blue collar counterparts, it was determined that a “rugged yet progressive” tone would be the core essence of both the brand image and brand message.