Nationwide came to us looking for a high end brochure design aimed at potential clients. We wanted to create a very clean design that allowed imagery of their more prominent properties to stand out.
Design features include visual cues based on various architecture and building details such as a “masonry” layout of the photography to evoke brickwork. Taking the architecture idea further, we also utilized a special coarse varnish on the open white areas of the design to create a subtle texture that feels similar to concrete.
Client Identity PR
Project Type Brochure Design
Services Creative Direction, Offset Printing