Optical Marketing services
No matter the size, style, or location of your optical practice, one thing is for sure—your business runs on patients.
We provide the tools to get you the patients you need, to run the practice you want.
Branding & Design
More than just a logo, your brand is your practice’s personality and its first impression to the world—to not just attract new patients, but the right patients.
A quality website speaks to your customer’s problem, gains trust and credibility, and earns you more patients. We produce effective websites that deliver phenomenal results.
Search Engine Optimization (SEO)
It is more important than ever that when someone is searching for an eye care provider, they can find you. Our SEO team knows how to get your business to the top of search results.
Copywriting & Content Creation
Our unique process allows our writing team to craft an emotionally charged narrative that creates a connection and sets your practice apart from your competitors.
Social Media Management
We keep your social media feeds up to date with engaging posts designed to take control of your brand narrative, engage your current and future patients.
Reviews & Reputation Management
Prospective new patients make decisions based on reviews. We launch and manage an active campaign to ensure you’re receiving glowing reviews on a continual basis.
Digital advertising is not only cost-effective and trackable; it is also more targeted than any other form of advertising—which enables you to locate and bring in your ideal future patients.
Meet Your Marketing Team
No other agency sees optical marketing as clearly as we do.
John Smiddy – Owner/Marketing Consultant
John has helped market and scale over 200 companies in various industries over the past 10 years. He is the Founder and Managing Partner of LeadPlan Marketing, the host of “The Marketing Fundamentals Podcast” and the creator of the “5 Pillars of Sales Conversions” formula used at LeadPlan.
Mike Hardy – Brand Strategist & Creative Director
An award-winning brand strategist with more than 25 years of experience in roles ranging from print production to high-end creative direction, Mike prides himself on understanding how to motivate an audience to take the desired action. Over the years, Mike has amassed numerous accolades, including more than 50 Addy Awards, while working with global brands such as Starbucks, Duracell, Harley-Davidson, Procter & Gamble, Coors, Kroger, Ace Hardware, and Polaris.
Lori Hardy – Account Manager
With over 10 years of experience in sales and consulting, Lori is passionate about helping clients reach their goals. As a “people person,” Lori knows how to work with companies large and small to communicate ideas and strategies, and see their vision come to light. With a background in design, as well as project management, Lori ensures that you’re always in the loop on your projects with us and that your expectations are being met.
Jason – Title
Heidi brings extensive project management in multiple industries to the table, and is experienced in bringing teams together to achieve client goals. Organization is her game, and work flows are her bag. She’s a master at follow through, believes in a strong work ethic, and that no day is complete without a hearty laugh!
Jerry – Consultant
AJ is our search engine optimization management guru. With a love for technical data analysis, AJ keeps a close eye on how your website, SEO, and online ad strategies are performing, while examining new opportunities to elevate your online presence. With a flair for IT, AJ is also a great resource to answer questions when things get a bit technical.