Video Package:

 Pre- Production

We propose an exciting video project that aims to captivate and engage the target audience through a well-executed concept. Our concept idea revolves around the creation of Mila’s new product following the process she will undergo in order to bring this product to life for her followers. The objective is to create a visually stunning and thought-provoking video that builds awareness, trust and leaves a lasting impression on viewers while compelling them to purchase.

 

Concept Creation

• Identify the central theme or narrative of the video project.

• Determine the desired message and emotions to convey.

• Brainstorm creative and unique ideas that align with the objectives.

• Develop a concept that is visually appealing and thought-provoking.

 

Video Structure

• Divide the video into distinct sections or scenes.

• Plan the progression of the story, ensuring a cohesive narrative.

• Incorporate visual and storytelling techniques to maintain viewer engagement.

• Create a climactic conclusion that leaves a lasting impression.

 

Art Direction

• Define the overall visual style and aesthetics of the video.

• Establish a color palette that complements the concept and desired emotions.

• Collaborate with artists and designers to bring the vision to life.

• Ensure that each frame reflects the intended atmosphere and enhances the impact.

 

Logistics

• Arrange necessary resources, such as equipment and personnel.

• Develop a detailed schedule for shoots and meetings.

• Secure suitable locations for filming.

• Coordinate with team members to ensure smooth project execution.

 

Storyboard

• Create a visual roadmap outlining key scenes and transitions.

• Illustrate camera angles, framing, and essential elements for each scene.

• Use the storyboard as a communication tool for the team.

• Provide a clear vision for the project and aid in decision-making.

 

Production Design

• Design sets, props, and costumes that align with the concept.

• Develop a cohesive visual aesthetic throughout the video.

• Collaborate with the art department to bring the vision to life.

• Ensure that the production design enhances storytelling and engages the audience.

 

Motion Graphics

• Determine areas where motion graphics can enhance the video.

• Design dynamic and visually appealing graphic elements.

• Seamlessly integrate motion graphics into the video.

• Work closely with the creative team to align the graphics with the overall concept.

 

Production

Our production aims to execute the pre-production planning to engage the target audience. Throughout the process we work to ensure a cohesive and visually appealing outcome. By effectively guiding the shoots in coordination to our plan, we will bring the desired concept to life and create captivating visuals that resonate with the audience.

Direction

• Provide expert direction throughout the video production process.

• Ensure a cohesive and visually appealing outcome.

• Guide the team and talent to bring the desired concept to life.

• Create engaging visuals that resonate with the target audience.

Video Production 

• Deploy our videographer for on location video shoots.

• Capture high-quality video footage that aligns with the concept and vision.

• Pay attention to framing, composition, lighting, and camera movement.

• Portray the essence of the subject through skillful video production techniques.

Audio for Video Shoot

• Incorporate audio elements that complement the visuals.

• Record suitable background music, sound effects, or voice-over narration.

• Enhance the sensory experience for the audience.

• Ensure audio elements align with the concept and objectives.

Post Production

Execution of a comprehensive video editing project that encompasses both the main timeline and the creation of 10 short clips specifically tailored for social media platforms. Our team of skilled editors will ensure a seamless and captivating viewing experience, highlighting the key elements of the footage and optimizing it for various Social media platforms.

Editing Main Timeline

• Compile the raw video footage into a cohesive main timeline.
• Arrange the footage in a logical and engaging sequence.
• Trim and remove any unwanted or unnecessary content.
• Enhance the visual and audio elements for maximum impact.
• Add transitions, effects, and titles to enhance the storytelling and overall production quality.
• Fine-tune the pacing and timing to maintain viewer engagement throughout.

Creation of Short Clips for Social Media

• Identify key moments or highlights from the main timeline.
• Select and edit these moments into three distinct, attention-grabbing short clips.
• Optimize each clip for social media platforms, considering the specific requirements of each platform.
• Focus on creating visually appealing and shareable content that effectively conveys the main message.
• Add subtitles or captions to ensure accessibility and engagement on social media.

Email Package:

 

We propose developing a strategic email sequence consisting of 8-10 pieces designed to keep subscribers engaged and build momentum leading up to the launch date. This sequence will serve as a powerful tool to remind subscribers about the limited availability of our product’s first run and encourage them to order on launch day. 

Email Sequence Description

Introduction: Craft an engaging email introducing the upcoming product and its unique features. Create anticipation and curiosity among subscribers.

Product Highlights: Showcase the key highlights and benefits of the product, emphasizing why it stands out in the market. Build desire and excitement.

Limited Availability Announcement: Communicate the limited availability of the product’s first run. Use persuasive language to create a sense of urgency and exclusivity.

Launch Day Incentives: Offer special incentives, such as early-bird discounts, exclusive bonuses, or limited edition extras, to encourage subscribers to order during the first day which will only be open to subscribers. Clearly outline the benefits of early-ordering.

Social Proof and Testimonials: Share positive reviews, testimonials, or case studies from early users or influencers who have experienced the product firsthand. Highlight the value and satisfaction of customers who have already pre-ordered.

Behind-the-Scenes Sneak Peek: Provide an exclusive glimpse into the product development process, manufacturing, or behind-the-scenes footage. This helps to build trust and transparency with subscribers.

Limited Remaining Stock Reminder: Create a sense of urgency by reminding subscribers about the limited remaining stock of the product’s first run. Highlight that early-ordering is the only way to secure their purchase.

Countdown to Launch: Build excitement by starting a countdown to the launch date. Offer exclusive updates or additional incentives to subscribers who have already pre-ordered.

Last Chance to Order Early: Send a final email reminding subscribers that the launch date is approaching and it’s their last chance to secure a pre-order. Highlight any remaining incentives or bonuses available for immediate action.

Thank You and Confirmation: After the launch, send a personalized email thanking subscribers who ordered, reiterate the value and benefits they can expect from their purchase, and remind them how important it is to us for them to review. 

eCommerce Package:

Landing Page

Creation of a one page website within a customized WordPress theme designed to increase brand awareness and drive online sales to the Amazon store. The phases of this project will include:

Discovery: We will get to know your brand and products and define the project’s goals and challenges while laying the groundwork to develop a strategic plan. Items to define include: The results we would like this project to provide

• • • • Products/services to be featured—define what you do and why your customer should buy
      • Inspirations: Highlight any reference points that may prove useful

 

Strategy: We will use the info obtained to lay the road map for our execution of the new page design.

• • • • Wireframe & Conversion Strategy: Establish the presentation and order of site content (using a unique one-page sales funnel strategy), as well as an optimized user experience (UX)
      • Theme Selection (if needed): Align the page’s design aesthetics to your existing website

 

Design & Development: A customized page template will be designed and developed to bring the strategy to life, which may include:

• • • • Supporting graphics and button styles
      • Stock photos and stock or custom illustrations as required*
        Note: Photography or illustration required may need to be estimated and billed separately.
      • Responsive Design: Mobile responsive design is included to ensure performance across mobile devices
      • Load Speed Optimization: Special care will be taken to optimize speed as much as possible within the theme structure

 

Amazon Listing

New store/listing set up (items below are TBD):

• • • • Seller Central Verification Consulting (if needed): Amazon Seller account setup and product approval within Amazon platform. This process depends on Amazon for approval and can take as little as 24 hours or as long as a year—a few weeks is most common.

• • • • Brand Registry Consulting (if needed): Your trademark cereal number is needed for Amazon’s Brand Registry, an exclusive program that legitimizes your brand and gives you special advantages over non-registered brands. Brand Registry provides access to powerful tools to help protect your trademarks, including proprietary text and image search and predictive automation.

• • • • Product Listing Creation (as needed): Using our data-driven and sales-oriented strategies, we create Amazon product listings that will reach your targeted audiences and present effective, sales-converting content that will help your product gain greater organic exposure. These strategies ensure your product has an optimum foundation to launch with.
      • Product Imagery: Photoshoot, custom brand-centric graphics, infographics, and/or product renderings
      • Graphic Design: Graphics for Amazon A+ content including product-centric visuals and infographics for all Brand Registry modules
      • Promotion Video: 30-second video displaying the benefits of the product within the Amazon listing

Promotion Package:

Amazon Attribution

Amazon Attribution is an advertising and analytics measurement solution that provides insight into how our non-Amazon marketing channels perform on Amazon. The link is used when someone on your website clicks “Shop Now.” This helps us measure the traffic we are driving from outside of Amazon, and provides a 10% discount on Amazon fees for each order we send into the platform. 

Digital Advertising

We will use Sponsored ads to drive traffic to your Amazon listing where it can be converted into sales. These ads will consist of:

Amazon Sponosred ads

• • • • • Keyword research
        • Optimize bids
        • Optimize budgets
        • Adjust placement modifiers
        • Keyword negation from discovery campaigns
        • Keyword graduation from discovery campaigns
        • Strategic ranking campaigns
        • Daily campaign monitoring 
        • Defensive campaigns
        • Branded search term campaigns
        • Tracking of KPI’s (Key Performance Indicators)
        • Weekly reporting