With a fractional CMO leading the charge, your business will benefit from cutting-edge customer acquisition strategies, enhanced customer retention programs, and data-driven decision-making, paving the way for unprecedented success.
Strategic Marketing Planning: A fractional CMO can develop a comprehensive marketing strategy aligned with the business goals and target market. By identifying key opportunities, market segments, and competitive advantages, they can create a roadmap to maximize revenue generation and profitability.
Revenue Growth: The fractional CMO can implement effective lead generation and conversion strategies to increase sales and revenue. This may involve optimizing marketing channels, refining the sales funnel, improving messaging and positioning, and identifying new business development opportunities.
Cost Optimization: By assessing the existing marketing initiatives and budget allocations, a fractional CMO can identify areas where costs can be optimized without compromising performance. They can eliminate ineffective marketing channels, negotiate better deals with vendors, and implement efficient marketing processes, ultimately improving the return on investment (ROI) of marketing activities.
Brand Development and Differentiation: A fractional CMO can work on building a strong brand image and differentiation strategy. This can involve developing compelling messaging, refining the brand identity, and creating consistent brand experiences across various marketing touchpoints. A strong brand can lead to increased customer loyalty, higher customer acquisition rates, and improved pricing power.
Customer Acquisition and Retention: The fractional CMO can devise customer acquisition strategies that target the right audience with the right message through appropriate marketing channels. By understanding customer needs, preferences, and behaviors, they can optimize marketing campaigns to generate higher-quality leads. Additionally, they can focus on customer retention initiatives to increase customer lifetime value and reduce customer churn.
Marketing Analytics and Performance Measurement: A fractional CMO can establish metrics and key performance indicators (KPIs) to track the effectiveness of marketing efforts. By leveraging data and analytics, they can identify areas of improvement, optimize marketing campaigns, and make data-driven decisions. This helps allocate resources effectively and achieve better marketing ROI.
Team Development and Leadership: The fractional CMO can provide guidance, mentorship, and leadership to the marketing team. By establishing clear goals, fostering a culture of creativity and innovation, and developing the skills of team members, they can create a high-performing marketing team that delivers results.
With over a decade of experience, John has developed a proprietary marketing formula, that has helped numerous businesses achieve their goals and reach their target audiences. In early 2023 he published “Stop Guessing Start Marketing,” which quickly shot up the Amazon Best Sellers list. John has been recognized as a thought leader in the marketing world and is known for his innovative and effective strategies, especially in the nutrition industry.
John is the current owner of LeaPlan Marketing and NutraMarketers, and has worked with a wide range of clients, from well-known international brands to local small businesses alike. He brings this wealth of experience and knowledge to every project he takes on, and is committed to delivering results that exceed your expectations.
When you hire John as your Fractional CMO, you get the benefit of his expertise and leadership without the commitment and cost of a full-time hire. John will work part-time with your team to develop a tailored marketing plan and execute it to drive growth and revenue for your business.
Schedule HERE for a 15-minute phone call to see if we are a good fit.
Depending on your needs, we can decide on the level of help you need.
John will begin an in-depth audit of your current and past marketing and design a plan of action to execute, test, and measure and lead all marketing efforts.
If you don’t have an in-house marketing team, John will build one for you. He’ll start by hiring a Marketing Administrator and vet potential marketing partners like agencies and freelancers to execute his plan. As your Fractional CMO, John will lead and manage the team to deliver high-quality work on time and within budget. With John’s expert guidance, you’ll have access to a world-class team of marketing professionals to drive growth and revenue for your business.
If you already have an in-house marketing team, John can work alongside them to provide additional guidance and leadership. As your Fractional CMO, John will bring his years of experience and proven P5 Marketing Formula to the table, helping your team develop and execute a tailored marketing strategy that drives results.
Sometimes it’s hard to tell if your marketing agency is really performing the way they should be if you don’t live in the marketing world. John will work with your agency to ensure that they are delivering on their promises and providing the results you need to succeed. He’ll provide an additional layer of expertise and oversight, helping to identify areas for improvement and develop strategies to optimize your marketing campaigns.
At LeadPlan Marketing, we offer a range of flexible options to suit your needs and budget. Our Fractional CMO services are designed to be scalable and customizable, so you can get the expert guidance and leadership you need, without paying for services you don’t need.
To get a better idea of what our Fractional CMO services might cost for your business, we recommend scheduling a consultation with John. During this consultation, we’ll discuss your business goals and needs, and provide a custom quote based on the level of service and support you require.