In this episode:

John and Mike talk about 4 of the biggest critical branding mistakes and how to avoid them. They break down and analyse how avoiding these mistakes can save you untold amounts of time and money. This discussion revolves around LeadPlan’s strategy of helping clients. From the beginning of researching your product, to making sure your business is successful in reaching your customers.

Interested in learning more? Be sure to read our blog post on 4 Critical Branding Mistakes That Spell Failure.

So you’re getting ready to launch your new venture. That’s great! This is an exhilarating time. I’ve been there hundreds of times with my own companies and with my clients’ companies. I’ve lived in this exact space for my entire career. One thing I’ve seen over and over is enthusiastic, new entrepreneurs who want to get their business launched ASAP. They’re on a mission to get live.

That’s the spirit but whoah, let’s take a step back for a minute, grasshopper. You will have to live with the decisions you are making with your company’s brand for years to come. A properly designed logo, name, and clear message lend to your credibility.