Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit.
As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large influencer audience doesn’t always translate to sales. Get tips on how to maximize the conversion of your efforts.
Carl explains the level of activity he has organically pursuing influencers and explains why that activity also leads to an accelerated adoption by influencers. (Everybody wants to be first – to be second)
Tools mentioned in today’s episode:
While most marketing experts spend a lot of time informing their listeners on shiny new tactics, The Marketing Fundamentals Podcast takes a different approach. By educating our audience on the core principals and fundamentals, we give them the power to leverage appropriate tactics that work with an overarching plan of attack designed around their target market.
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