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7 SEO Practices to Leave Behind in 2017
Search Engine Optimization (SEO) is a digital marketing practice that has been around since the mid-90s. SEO is defined as “the process of optimizing a website so that it can be quickly found and indexed by a search engine.” How you (or the company that handles your...
Who Spends the Most on Google AdWords?
And Why You Should Care… Our research started with the top 100 companies by Google AdWords spending. We found that 95% of them are spending more than $700,000 a month in Pay-Per-Click (PPC) advertising. Additionally, 65% of these companies have at least an equivalent...
Elements of Great Keyword Research
Seed keywords (the words you think people will use to search your product or service) are merely a starting point for keyword research for organic and pay-per-click (PPC) traffic. There’s a lot more that needs to go into the effort. Even the most basic keyword...
SEO: What Google is Looking for and Techniques to Employ
For around 25 years, people in the SEO world have been searching and scouring for ways to improve organic search rankings. Much like most of the world has, SEO has evolved immensely in the last quarter century. The evolution of SEO has been led by companies like...
