May 24, 2022 | Marketing & Branding, PPC and Digital Ads, SEO & Content Marketing
Google SEO: Over the last thirty days we’ve seen some elevated SERP volatility, sometimes as high as 9.2. This is an indication that Google is tweaking things. We’ve seen this pretty consistently across databases globally (UK, Germany, Italy, Spain, France, Australia,...
Mar 30, 2022 | PPC and Digital Ads, SEO & Content Marketing
Estimated Read Time: 2.5 Minutes Google SEO: Other than continued “SERP Volatility” (SERP stands for Search Engine Results Pages) in the News category, we’ve seen a very normal range across all categories. News is usually a highly volatile category. Search volatility...
Aug 9, 2021 | PPC and Digital Ads
Advertising on Facebook can be highly profitable, but only if you do it right. You’ll need the best tools if you want to craft compelling ads and ensure that they reach their intended audience. A mistake in either area can end with your product or service fading...
Jun 12, 2018 | PPC and Digital Ads
Ad-Mageddon Depending on your industry, both Facebook and Google seem to be waging Ad-Mageddon on advertisers lately. This is especially true in the wake of the Cambridge Analytica Facebook scandal and the EU’s General Data Protection Regulation (GDPR)....
Nov 27, 2017 | PPC and Digital Ads, SEO & Content Marketing
And Why You Should Care… Our research started with the top 100 companies by Google AdWords spending. We found that 95% of them are spending more than $700,000 a month in Pay-Per-Click (PPC) advertising. Additionally, 65% of these companies have at least an equivalent...
Sep 20, 2017 | PPC and Digital Ads
Google’s Addiction Treatment Intervention As an industry, addiction treatment centers have admitted they were powerless over predatory digital marketing practices – then a higher power implemented an intervention to help restore sanity. Google has recently stepped in...
