Feb 28, 2020 | The Marketing Fundamentals Podcast
Maximize conferences, expos, and other events whether you have a booth or not. Mike and John discuss proven strategies that help you to connect with your prospects. Get a detailed peek behind the scenes as they discuss using these techniques next week at Natural...
Dec 12, 2019 | The Marketing Fundamentals Podcast
Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
Nov 11, 2019 | The Marketing Fundamentals Podcast
John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...
Oct 30, 2019 | The Marketing Fundamentals Podcast
John and Mike sit down in-studio with hospitality marketer and entrepreneur Kevin Spagnuolo to discuss connecting great businesses and events with the people that want to enjoy them. Some of Kevin’s creations include What’s Up Traverse City, What’s...
Oct 14, 2019 | The Marketing Fundamentals Podcast
We had a great conversation with LinkedIn expert Raza Imam, bestselling author of a dozen books including LinkedIn Sales Machine. See how to leverage the largest Business to Business (B2B) social media organization to foster relationships without making the most...
Oct 14, 2019 | The Marketing Fundamentals Podcast
In-studio this week, search experts AJ and Rocky join John and Mike to discuss what Search Engine Marketing (SEM) is and what’s included when crafting an effective search strategy. We’ll break down some of the search engine jargon, dive into paid versus...
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