Don't Make These
Deadly Mistakes
With Your Social Media
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EP 8: Influencer Marketing
Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
Ep 7: The Buyer’s Journey
John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...
Ep 6: Hospitality Marketing
John and Mike sit down in-studio with hospitality marketer and entrepreneur Kevin Spagnuolo to discuss connecting great businesses and events with the people that want to enjoy them. Some of Kevin’s creations include What’s Up Traverse City, What’s...
Ep 5: 3 Simple Steps to Generating Leads Using LinkedIn
We had a great conversation with LinkedIn expert Raza Imam, bestselling author of a dozen books including LinkedIn Sales Machine. See how to leverage the largest Business to Business (B2B) social media organization to foster relationships without making the most...
