EP 9: Maximize an Expo With or Without a Booth

EP 8: Influencer Marketing

Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
EP 9: Maximize an Expo With or Without a Booth

Ep 7: The Buyer’s Journey

John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...
EP 9: Maximize an Expo With or Without a Booth

Ep 6: Hospitality Marketing

John and Mike sit down in-studio with hospitality marketer and entrepreneur Kevin Spagnuolo to discuss connecting great businesses and events with the people that want to enjoy them. Some of Kevin’s creations include What’s Up Traverse City, What’s...
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