The Digital Marketing Dictionary

The Digital Marketing Dictionary

A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...
Why Is SEO Important For Your Business?

Why Is SEO Important For Your Business?

Search engine optimization (SEO) is the process of on-site and off-site optimization for a website to help increase rankings throughout search engine results. There is a lot involved in the methods of SEO but today’s digital world heavily relies on unique,...
Is It Time To Hire A Marketing Consultant?

Is It Time To Hire A Marketing Consultant?

There are a lot of reasons you might consider hiring a marketing consultant and usually those reasons will boil down to these categories. 1. You should have a plan that aligns with your overall business goals. Often businesses will advertise with no clear strategy....
Why You Need To Be Using Video Online

Why You Need To Be Using Video Online

Personally, I’m no different. I prefer a video over an article. What about you? In this article, I want to show you how to create a video that will be seen by people interested in your product or service, but first, why video? A text article is great, but...