The Digital Marketing Dictionary

The Digital Marketing Dictionary

A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...
Is It Time To Hire A Marketing Consultant?

Is It Time To Hire A Marketing Consultant?

There are a lot of reasons you might consider hiring a marketing consultant and usually those reasons will boil down to these categories. 1. You should have a plan that aligns with your overall business goals. Often businesses will advertise with no clear strategy....