Secrets For Getting the Most Out of Conferences

Secrets For Getting the Most Out of Conferences

Select the right events, set goals What’s the reason you’re attending the conference? For most attendees, it’s usually either networking or learning. It’s helpful to identify this ahead of time and set corresponding goals. Because these events are often back-to-back...
Net Neutrality – And Your Website

Net Neutrality – And Your Website

One of our clients asked a fantastic question which many other folks are also wondering. “What do the implications of Net Neutrality regulations mean for my website?” We’re not going to take sides on this issue, but hopefully, put your mind at ease. There’s been a lot...
Adobe XD: Why It Matters For Your Company

Adobe XD: Why It Matters For Your Company

Adobe has recently released a new program from a beta version to a live 1.0 version, Adobe XD. Adobe XD (which stands for Experience Design) is an all-in-one user-experience/user-interface solution used for designing website wireframes, mobile apps, and more. With...
Marketing for Industrial Manufacturers in 2018

Marketing for Industrial Manufacturers in 2018

Times have changed. Wouldn’t you agree? Buyers today are shopping differently than they were 30, 20 or even 10 years ago. Opportunity used to come to you in the form of phone calls or visits. Back when people had to call you directly and ask about your product or for...
The Digital Marketing Dictionary

The Digital Marketing Dictionary

A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...