Mar 19, 2020 | Marketing & Branding
This is an unprecedented time for many of us, and with the COVID-19 outbreak taking front and center in all of our news-feeds, it can leave you wondering how you should best communicate with your customers. Let’s discuss this. 1 – Provide Reassurance Humans are...
Jun 17, 2019 | Marketing & Branding
Why You Need to Use FAB (Features, Advantages, and Benefits) for Your Marketing Marketing a product or service can be costly. Hence, you want to be as certain as possible that your marketing efforts will succeed. A marketing framework can help you by focusing your...
May 10, 2019 | Marketing & Branding
Five Pillars of a Winning Marketing Strategy Over the years we’ve created hundreds of marketing strategies at LeadPlan Marketing. In the beginning, we took some lumps, but over time our process for designing marketing plans has become a well-oiled machine. Now, we...
Apr 5, 2019 | Marketing & Branding
uniforms, , Daniel LaRuso So you’re getting ready to launch your new venture. That’s great! This is an exhilarating time. I’ve been there hundreds of times with my own companies and with my clients’ companies. I’ve lived in this exact...
Sep 24, 2018 | Marketing & Branding
Are you considering speaking at a tech conference, but are unsure if it is right for your career or even how to go about doing it? Here, we outline why speaking might be beneficial based on your goals and the different types of conferences that exist to get you...
May 14, 2018 | Marketing & Branding
Select the right events, set goals What’s the reason you’re attending the conference? For most attendees, it’s usually either networking or learning. It’s helpful to identify this ahead of time and set corresponding goals. Because these events are often back-to-back...
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