by Lead Plan Marketing | Apr 5, 2019 | Marketing & Branding
So you’re getting ready to launch your new venture. That’s great! This is an exhilarating time. I’ve been there hundreds of times with my own companies and with my clients’ companies. I’ve lived in this exact space for my entire career....
by Lead Plan Marketing | Mar 29, 2019 | SEO & Content Marketing
Google had a busy first quarter in 2019. Let’s ignore any financial transactions, mergers, or acquisitions. Google said or did some pretty exciting things in Q1. General Noteworthy News A March 8 Forrester report about Wikipedia quantifies lost traffic the site...
by Lead Plan Marketing | Mar 11, 2019 | Web Design
An attractive, usable website is fundamental to any online business. Unfortunately, some common design errors can weaken a site’s performance and slice deeply into your profits. The good news is, most of these issues are relatively easy and inexpensive to deal...
by Lead Plan Marketing | Feb 4, 2019 | SEO & Content Marketing
Go for the .com extension If you are purchasing for a commercial business, go for the “.com” version. If your primary market is outside the United States, you may want the corresponding country code ending. For example, France is “.fr”, Germany is “.de”, Canada is...
by Lead Plan Marketing | Sep 24, 2018 | Marketing & Branding
Are you considering speaking at a tech conference, but are unsure if it is right for your career or even how to go about doing it? Here, we outline why speaking might be beneficial based on your goals and the different types of conferences that exist to get you...
by Lead Plan Marketing | Sep 14, 2018 | SEO & Content Marketing
August 1st, 2018 an earthquake hit the internet. Okay, so that might sound a little dramatic to some. For many involved in health, fitness, beauty, nutrition, supplements, and nutraceuticals it may have felt that way. By now, SEO professionals worth their salt should...
by Lead Plan Marketing | Jul 9, 2018 | E-Commerce, Web Design
Web development is often a complicated task unto itself. An eCommerce site produces additional challenges that need to be navigated. So what does it take to execute a great eCommerce web development? It must be an easy and intuitive experience for the customer, from...
by Lead Plan Marketing | Jun 28, 2018 | SEO & Content Marketing
So far in 2018, we have seen some progressive trends in SEO that will affect businesses in the long-run. One of those trends that are rocking waves in 2018 includes the use of ‘linkless’ mentions. Ever since the beginning of the internet, links have been the...
by Lead Plan Marketing | Jun 22, 2018 | E-Commerce
When potential customers stumble upon your landing page, they are going to be curious about who you are as a company and what you stand for. An “about me” page of your company infuses trust into the potential customer. An “about me” page should focus on the foundation...
by Lead Plan Marketing | Jun 12, 2018 | PPC and Digital Ads
Ad-Mageddon Depending on your industry, both Facebook and Google seem to be waging Ad-Mageddon on advertisers lately. This is especially true in the wake of the Cambridge Analytica Facebook scandal and the EU’s General Data Protection Regulation (GDPR)....
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