Digital Audio Ads

Digital Audio Ads

Ad-Mageddon Depending on your industry, both Facebook and Google seem to be waging Ad-Mageddon on advertisers lately. This is especially true in the wake of the Cambridge Analytica Facebook scandal and the EU’s General Data Protection Regulation (GDPR)....
Small Business Facing: eCommerce Head-On

Small Business Facing: eCommerce Head-On

Times are changing for the retail industry. When the Internet wasn’t a huge phenomenon, people who wanted to purchase a product would have to physically go to the store to buy it or order it from a catalog. Within a blink of an eye, approximately 10% of retail sales...
Secrets For Getting the Most Out of Conferences

Secrets For Getting the Most Out of Conferences

Select the right events, set goals What’s the reason you’re attending the conference? For most attendees, it’s usually either networking or learning. It’s helpful to identify this ahead of time and set corresponding goals. Because these events are often back-to-back...
7 Essentials for E-commerce Websites

7 Essentials for E-commerce Websites

The way that an e-commerce website should function is different than the way a non-selling website should function. E-commerce websites are built to sell products, and the design and functionality of the site should ultimately be created to sell products. Trends have...