FAB-ulous Marketing (Features, Advantages, Benefits)
Why You Need to Use FAB (Features, Advantages, and Benefits) for Your Marketing Marketing a product or service can be costly. Hence, you want to be as certain as possible that your marketing efforts will succeed. A marketing framework can help you by focusing your...
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Five Pillars of a Winning Marketing Strategy
Five Pillars of a Winning Marketing Strategy Over the years we’ve created hundreds of marketing strategies at LeadPlan Marketing. In the beginning, we took some lumps, but over time our process for designing marketing plans has become a well-oiled machine. Now, we...
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3 Things You Should A/B Test for Increased E-commerce Conversions
Customer journey monitoring. Content personalization. Competitor benchmark analysis. There are many conversion rate optimization tactics that e-commerce business owners can test. So many, that some online business owners end up suffering from analysis paralysis. When...
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4 Critical Branding Mistakes That Spell Failure
So you're getting ready to launch your new venture. That's great! This is an exhilarating time. I've been there hundreds of times with my own companies and with my clients' companies. I've lived in this exact space for my entire career. One thing I've seen...
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Did You Miss The News? Google’s Busy First Quarter
Google had a busy first quarter in 2019. Let's ignore any financial transactions, mergers, or acquisitions. Google said or did some pretty exciting things in Q1. General Noteworthy News A March 8 Forrester report about Wikipedia quantifies lost traffic the site...
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9 Website Design Errors That Slice Deeply into Your Profits
An attractive, usable website is fundamental to any online business. Unfortunately, some common design errors can weaken a site's performance and slice deeply into your profits. The good news is, most of these issues are relatively easy and inexpensive to deal with....
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