by leadplanmarketing | May 14, 2018 | Marketing
Select the right events, set goals What’s the reason you’re attending the conference? For most attendees, it’s usually either networking or learning. It’s helpful to identify this ahead of time and set corresponding goals. Because these events are often back-to-back...
by leadplanmarketing | May 9, 2018 | SEO & Content Marketing
This article originally appeared on ClickTime, and is a great read. It’s republished here with permission using proper Technical SEO Practices. For additional information on how to do keyword research, be sure to check out Elements of Great Keyword Research too....
by leadplanmarketing | Feb 28, 2018 | Web Design
The way that an e-commerce website should function is different than the way a non-selling website should function. E-commerce websites are built to sell products, and the design and functionality of the site should ultimately be created to sell products. Trends have...
by leadplanmarketing | Jan 25, 2018 | SEO & Content Marketing
Search Engine Optimization (SEO) is a digital marketing practice that has been around since the mid-90s. SEO is defined as “the process of optimizing a website so that it can be quickly found and indexed by a search engine.” How you (or the company that handles your...
by leadplanmarketing | Dec 18, 2017 | Marketing
One of our clients asked a fantastic question which many other folks are also wondering. “What do the implications of Net Neutrality regulations mean for my website?” We’re not going to take sides on this issue, but hopefully, put your mind at ease. There’s been a lot...
by leadplanmarketing | Nov 27, 2017 | PPC and Digital Ads, SEO & Content Marketing
And Why You Should Care… Our research started with the top 100 companies by Google AdWords spending. We found that 95% of them are spending more than $700,000 a month in Pay-Per-Click (PPC) advertising. Additionally, 65% of these companies have at least an equivalent...
by leadplanmarketing | Nov 17, 2017 | SEO & Content Marketing
Seed keywords (the words you think people will use to search your product or service) are merely a starting point for keyword research for organic and pay-per-click (PPC) traffic. There’s a lot more that needs to go into the effort. Even the most basic keyword...
by leadplanmarketing | Nov 10, 2017 | Web Design
Updated: Dec 14, 2017 When discussing search engine optimization (SEO) basics, two terms that you’ll often hear are “titles” and “meta descriptions.” Having high-quality titles and metas aren’t the magic switch to make your SEO jump straight to the top, then again...
by leadplanmarketing | Nov 3, 2017 | Web Design
Recently we posted an article about Adobe XD explaining exactly what it was and why it’s essential for a business to know why we are using it, and they should care about that. In this piece, we will dive a little more into the technical side of Adobe XD, and discuss...
by leadplanmarketing | Oct 27, 2017 | Marketing
Adobe has recently released a new program from a beta version to a live 1.0 version, Adobe XD. Adobe XD (which stands for Experience Design) is an all-in-one user-experience/user-interface solution used for designing website wireframes, mobile apps, and more. With...
