5 Tips for Small Businesses to Communicate Effectively During the COVID-19 Pandemic
This is an unprecedented time for many of us, and with the COVID-19 outbreak taking front and center in all of our news-feeds, it can leave you wondering how you should best communicate with your customers. Let’s discuss this. 1 - Provide Reassurance Humans are...
FAB-ulous Marketing (Features, Advantages, Benefits)
Why You Need to Use FAB (Features, Advantages, and Benefits) for Your Marketing Marketing a product or service can be costly. Hence, you want to be as certain as possible that your marketing efforts will succeed. A marketing framework can help you by focusing your...
Five Pillars of a Winning Marketing Strategy
Five Pillars of a Winning Marketing Strategy Over the years we’ve created hundreds of marketing strategies at LeadPlan Marketing. In the beginning, we took some lumps, but over time our process for designing marketing plans has become a well-oiled machine. Now, we...
3 Things You Should A/B Test for Increased E-commerce Conversions
Customer journey monitoring. Content personalization. Competitor benchmark analysis. There are many conversion rate optimization tactics that e-commerce business owners can test. So many, that some online business owners end up suffering from analysis paralysis. When...
4 Critical Branding Mistakes That Spell Failure
uniforms, , Daniel LaRuso So you're getting ready to launch your new venture. That's great! This is an exhilarating time. I've been there hundreds of times with my own companies and with my clients' companies. I've lived in this exact space for my entire career. One...
Did You Miss The News? Google’s Busy First Quarter
Google had a busy first quarter in 2019. Let's ignore any financial transactions, mergers, or acquisitions. Google said or did some pretty exciting things in Q1. General Noteworthy News A March 8 Forrester report about Wikipedia quantifies lost traffic the site...