by leadplanmarketing | Sep 14, 2018 | SEO & Content Marketing
August 1st, 2018 an earthquake hit the internet. Okay, so that might sound a little dramatic to some. For many involved in health, fitness, beauty, nutrition, supplements, and neutraceuticals it may have felt that way. By now, SEO professionals worth their salt should...
by leadplanmarketing | Jul 9, 2018 | E-Commerce, Web Design
Web development is often a complicated task unto itself. An eCommerce site produces additional challenges that need to be navigated. So what does it take to execute a great eCommerce web development? It must be an easy and intuitive experience for the customer, from...
by leadplanmarketing | Jun 28, 2018 | SEO & Content Marketing
So far in 2018, we have seen some progressive trends in SEO that will affect businesses in the long-run. One of those trends that are rocking waves in 2018 includes the use of ‘linkless’ mentions. Ever since the beginning of the internet, links have been the...
by leadplanmarketing | Jun 22, 2018 | E-Commerce
When potential customers stumble upon your landing page, they are going to be curious about who you are as a company and what you stand for. An “about me” page of your company infuses trust into the potential customer. An “about me” page should focus on the foundation...
by leadplanmarketing | Jun 12, 2018 | PPC and Digital Ads
Ad-Mageddon Depending on your industry, both Facebook and Google seem to be waging Ad-Mageddon on advertisers lately. This is especially true in the wake of the Cambridge Analytica Facebook scandal and the EU’s General Data Protection Regulation (GDPR)....
by leadplanmarketing | Jun 5, 2018 | E-Commerce
Times are changing for the retail industry. When the Internet wasn’t a huge phenomenon, people who wanted to purchase a product would have to physically go to the store to buy it or order it from a catalog. Within a blink of an eye, approximately 10% of retail sales...
by leadplanmarketing | May 14, 2018 | Marketing
Select the right events, set goals What’s the reason you’re attending the conference? For most attendees, it’s usually either networking or learning. It’s helpful to identify this ahead of time and set corresponding goals. Because these events are often back-to-back...
by leadplanmarketing | May 9, 2018 | SEO & Content Marketing
This article originally appeared on ClickTime, and is a great read. It’s republished here with permission using proper Technical SEO Practices. For additional information on how to do keyword research, be sure to check out Elements of Great Keyword Research too....
by leadplanmarketing | Feb 28, 2018 | Web Design
The way that an e-commerce website should function is different than the way a non-selling website should function. E-commerce websites are built to sell products, and the design and functionality of the site should ultimately be created to sell products. Trends have...
by leadplanmarketing | Jan 25, 2018 | SEO & Content Marketing
Search Engine Optimization (SEO) is a digital marketing practice that has been around since the mid-90s. SEO is defined as “the process of optimizing a website so that it can be quickly found and indexed by a search engine.” How you (or the company that handles your...
