11 Tips to Increase Online Sales

11 Tips to Increase Online Sales

When you own a business, having a beautiful website is nice, but having a website that converts cold traffic into customers is even better. This doesn’t happen by accident or by chance. There’s a formula. Customers go through a predictable journey when they decide to...
EP 8: Influencer Marketing

EP 8: Influencer Marketing

Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
Ep 7: The Buyer’s Journey

Ep 7: The Buyer’s Journey

John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...