Jun 24, 2020 | E-Commerce, Web Design
When you own a business, having a beautiful website is nice, but having a website that converts cold traffic into customers is even better. This doesn’t happen by accident or by chance. There’s a formula. Customers go through a predictable journey when they decide to...
Mar 19, 2020 | Marketing & Branding
This is an unprecedented time for many of us, and with the COVID-19 outbreak taking front and center in all of our news-feeds, it can leave you wondering how you should best communicate with your customers. Let’s discuss this. 1 – Provide Reassurance Humans are...
Feb 28, 2020 | The Marketing Fundamentals Podcast
Maximize conferences, expos, and other events whether you have a booth or not. Mike and John discuss proven strategies that help you to connect with your prospects. Get a detailed peek behind the scenes as they discuss using these techniques next week at Natural...
Dec 12, 2019 | The Marketing Fundamentals Podcast
Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
Nov 11, 2019 | The Marketing Fundamentals Podcast
John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...
