You Say You Want a Revolution?

So do we, and with a results focused approach, we’re making it happen one client at a time. Our passion is driven by the results we achieve for our customers, helping them to reach a larger audience so they can be more successful with their business. Our goal is to put our clients best interests first and make each and every one a fan for life.

Our Band’s Unique Talents

In order to shine in the spotlight, you need to really nail your solo. Many believe in the “jack of all trades” mantra, but at LeadPlan Marketing, we feel that approach can limit your potential to be really great at what you’re called to do. By building a team of people that specialize in their own respective areas, we’ve built a super group of professionals that when combined, make beautiful music together.



Music is the universal language for all people, all walks of life. As marketers, that idea holds true as we’re constantly tasked with figuring out ways to reach people of varying types, ages, races. Every project is unique with its own target audience and each requires a different “song” as well as the proper volume and venue to reach them.

John Smiddy – Owner/Marketing Consultant

John is a former Media Consultant for both Fox and CBS affiliated broadcast stations who specializes in persuasive writing, advertising copywriting, sales, and buying habits. He has studied under Richard Johnson’s Hidden Marketing Assets program and Richard Boureston for copywriting and persuasive writing. John is a certified inbound marketer through Hubspot Academy. He has written TV commercials for clothing companies, wealth management, education systems, realtors, lawyers, and much more.

Favorite Band/Artists: Guns N’ Roses, Aesop Rock, Johnny Cash

Mike Hardy – Creative Director

Mike is an award-winning Creative Director whose greatest strength is his ability to empathize with any given target audience, allowing him to develop and effectively communicate targeted, nuanced messaging and design that hits home.

Favorite Band/Artists: Breaking Benjamin, Shinedown, The Beatles

AJ Anderson – SEO/Content Manager

AJ is the mind behind all things related to content creation, SEO, and all of the fun things that go into improving website rankings within search results. AJ is passionate about entrepreneurship, technology, and people. He’s had the drive to create since he was very young. AJ once resided in North Korea while serving as a member of the United States Air Force. These days, you’ll also find him spending time with his wife and kids, camping, river-kayaking, and shooting as many photographs as he can manage.

Favorite Band/Artists: Five Finger Death Punch, Disturbed, Black Keys

Jen Berigan

Jen is a developer with a twelve-year track record of solid hand coding across many platforms including PHP, WordPress, Joomla!, ColdFusion, C# and Javascript. She specializes in creating custom websites and applications to fit a specific need. A strong design and management background also allows for her to actively manage projects with developers, designers and clients, keeping builds on time and within budget.

Favorite Bands/Artists: Red Hot Chili Peppers, Van Morrison, Whatever’s on the radio at the moment

Josh Rose – Web Developer

Josh believes that all good ideas deserve to be conveyed through emotive storytelling. With a background in photography and communication design, Josh is interested in the development, construction, and sequencing of narrative-driven experiences. Josh is a graduate of Kendal School of Art and is currently pursuing a degree in entertainment arts at College For Creative Studies in Detroit. 

Favorite Band/Artists: Queen, Hiatus Kaiyote

Come Together

310 W. Front St #308
Traverse City, MI 49684

(231) 714-0290