You Say You Want a Revolution?

So do we, and with a results focused approach, we’re making it happen one client at a time. Our passion is driven by the results we achieve for our customers, helping them to reach a larger audience so they can be more successful with their business. Our goal is to put our clients best interests first and make each and every one a fan for life.

Our Band’s Unique Talents

In order to shine in the spotlight, you need to really nail your solo. Many believe in the “jack of all trades” mantra, but at LeadPlan Marketing, we feel that approach can limit your potential to be really great at what you’re called to do. By building a team of people that specialize in their own respective areas, we’ve built a super group of professionals that when combined, make beautiful music together.



Music is the universal language for all people, all walks of life. As marketers, that idea holds true as we’re constantly tasked with figuring out ways to reach people of varying types, ages, races. Every project is unique with its own target audience and each requires a different “song” as well as the proper volume and venue to reach them.

John Smiddy – Owner/Marketing Consultant

John is a former Media Consultant for both Fox and CBS affiliated broadcast stations who specializes in persuasive writing, advertising copywriting, sales, and buying habits. He has studied under Richard Johnson’s Hidden Marketing Assets program and Richard Boureston for copywriting and persuasive writing. John is a certified inbound marketer through Hubspot Academy. He has written TV commercials for clothing companies, wealth management, education systems, realtors, lawyers, and much more.

Favorite Band/Artists: Guns N’ Roses, Aesop Rock, Johnny Cash

Brian Boyer – Owner/Marketing Consultant

Brian has over 10 years of digital marketing experience, has worked with over 200 clients, and previously managed a digital marketing agency. He is both Google AdWords and Analytics certified and has experience managing successful advertising campaigns. Brian has helped clients create marketing strategies using web design, SEO, social media, digital advertising, and everything in-between. His unique social media talents have taken viral videos all the way to Good Morning America.

Favorite Band/Artists: Breaking Benjamin, Shinedown, The Beatles

AJ Anderson – SEO/Content Manager

AJ is the mind behind all things related to content creation, SEO, and all of the fun things that go into improving website rankings within search results. AJ is passionate about entrepreneurship, technology, and people. He’s had the drive to create since he was very young. AJ once resided in North Korea while serving as a member of the United States Air Force. These days, you’ll also find him spending time with his wife and kids, camping, river-kayaking, and shooting as many photographs as he can manage.

Favorite Band/Artists: Five Finger Death Punch, Disturbed, Black Keys

Kyle Hooper – Copywriter

Kyle is a content writer with our SEO team. As a copywriter, he writes for websites, blog articles, email campaigns, radio commercials, TV commercials, Social media adverting funnels, and digital ads. He is also a graduate of Central Michigan University’s advertising program and has studied copywriting under professors from some of Chicago’s top advertising agencies. When Kyle isn’t wordsmithing, you can find him playing volleyball, golfing, boating on Torch Lake, or cheering for the Lions and Tigers.

Favorite Bands/Artists: Red Hot Chili Peppers, Outkast, Run the Jewels

James – Web Developer

James has over 15 years of custom programming and website design experience and has worked with upwards of 100 clients throughout his career. With degrees in graphic design and visual arts, James has an eye for what needs to be placed within a website and how that piece should function. From professional design skills to custom coded websites, James can produce a high-quality project. In his free time, you will find James exploring the outdoors, hiking, rock climbing, and tasting great food and drinks throughout the Traverse City area.

Favorite Band/Artists: RX Bandits, Daft Punk, Beats Antique

Come Together

310 W. Front St #308
Traverse City, MI 49684

(231) 714-0290